Category Archives: Health & Medicine

Direct-to-consumer: The ads we love to hate

Last week the CEO of Roche Pharmaceuticals had some candid comments on direct-to-consumer advertising: Direct-to-consumer promotion [of drugs] was the single worst decision for the industry. … When industry says we’re spending all the money on R&D but actually it’s spending it on TV advertising to preserve margins, it doesn’t get much credibility. William Burns… Read more

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The election, the common good, Starbucks, and driving safely

There’s been plenty of coverage of the Obama and McCain health plans during the presidential election campaign. I debated whether to contribute my opinion and decided against it. I think everyone is exhausted with media coverage. There’s a nice Time Magazine article this week on “The 24-Minute News Cycle.” It was reassuring to read that… Read more

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EBM provider Bazian uses Scrubs to make a point

A few more things about Bazian, the company that provides the evidence-based medicine (EBM) analysis used by Behind the Headlines. (Bazian, BTW, is named after the 18th century mathematician Thomas Bayes, as in Bayesian probability.) Those who work at Bazian call themselves evidologists. “Evidology aggregates, filters and synthesizes the entire universe of research about a… Read more

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