Mascara, eye-liner, and shadow can make the eyes stand out and look much larger than they actually are. Lipstick can make the lips look rounder and puffier. Why do we find this attractive? Properly applied, eye make-up and lipstick will emphasize facial features that make an adult look more like a baby. And we are irresistibly attracted to the faces of babies.
What is it about the way babies look that makes them so cute?
In addition to those eyes that are extra large compared to the size of their heads, babies’ foreheads are large for their faces, and their heads are large relative to their bodies. They have soft, round, non-angular features. Their cheeks are large and puffy, with no visible cheekbones. Their little hands and fingers, and the joints on their stubby arms and legs, are soft and dimpled.